Education

  • College for Creative Studies |

    May 2023

  • Western Michigan University | December 2019

  • Universitat Paderborn, Germany | Summer 2018

Expertise

Trend Forecasting

Color Forecasting

Brand Identification

Materials

Relationship Building

Sales Manager

Storytelling

Product Knowledge

Brand Positioning

Visual Merchandising

Product Buying

Branding Standards

Professional Experience

Part-Time Educator

Lululemon | Rochester Hills, MI

August 2021 - Present

  • Engage with guests meaningfully to create strong connections and a lifetime guest.

  • Create visually appealing displays with new merchandise to increase conversion sales on a weekly basis.

  • Continually trained on product knowledge and new innovative materials launched to assist guests with the right product for their intended use.

CMF Designer

Newell | Sponsored Project

November 2022 - December 2022

  • Created 3 new CMF strategies for Newell’s Calphalon Premium Cookware brand.

  • Focused on updating an existing product through color and materials while still maintaining brand standards.

  • Completed trend research based on interior kitchen & CMF trends, understood competitors and current market landscape, along with identifying current consumers for Calphalon.

  • Analyzed trends & market landscape to develop 3 CMF strategies that aligned with open price, mid- price points, and high price point that aligned with current retailers.

E-commerce Merchandise Intern

Carhartt | Dearborn, MI

May 2022 - August 2022

  • Assisted in Fall 2022 Product Launch for Carhartt Company Gear’s Website.

  • Involved in meetings regarding new product launches and colorways for 2023.

  • Analyzed weekly data for CCG website filters, weekly search, uniform sale performance, and PDP recommendation pages to gain insight into how consumers shop.

  • Created new filter recommendations based on competitive analysis to improve CCG consumer experience, specifically for the way consumers utilize color and fabric filters.

  • After filter recommendations were implemented on the CCG website - filter usage increased by +1370 within two month period.